Audit methodology
Our approach to web conversion audit covers all the parameters that influence the effectiveness of a website
Target user profiling : Complete profiling of the target user base is conducted; the areas covered are content suitability, goal clarity. The variables of age, geographical location and specific needs are understood, to draw the correct picture with regards to your website.
Website intention: Understanding the conversion goals of the website comes next. This helps in creating accurate conversion points, so as to deliver ROI as per client specifications.