Online-PR

Your Online Reputation vital ,Monitor it

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Online-PR

Online public relations require a thorough understanding of social media, communication with bloggers and the dynamics of search engine optimization (SEO). It includes strategies to positively influence social media and online communities. Reputation management is one of the key ingredients of online PR strategy. Besides this, one should also be vigilant of what people are saying about your brand in discussion forums, review sites, blogs and other online channels.

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Online PR

Image Management

Social Media Listening

Online Branding

Observe : You need to sense the buzz how your brand is being perceived by your target audience in particular and public in general


Interact : Open communication channels with the key influencers to change the perception of your brand.


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Optimize : Develop strategies to keep negative comments off top search engine results and enhance the ranking of your site.


Create Content : You need to develop positive content in the form of blogs, press releases, tweets, videos and viral games.


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Why online PR is important?

For most of the internet users, you are as good as search engines like Google, Yahoo and Bing present you. Your potential customers, business partners, vendors, suppliers and even your employees would be interested to know about your perception and presence in the online world. If some searches your company name or services and gets the negative reviews and feedback on top pages, it will harm your reputation and business both.

Reverse SEO becomes significant in such cases that will help push off negative comments about your brand from the top results of searched items.

Our online PR services would include

  • Moderation of blog comments
  • Analyzing media coverage
  • Distribution of electronic press releases
  • Blogger relations
  • Reverse SEO
  • Web analytics
  • Social bookmarking
  • Creation of micro site

Our online PR specialists will help improve your brand image and relationship with the online communities and internet users. There is a lot of difference between offline and online PR.

Newsgroups and message boards

This is the place you need to spend most of your time on the busiest boards as you will get maximum exposure here. Provide valuable insights to the queries of people and also seek advice.

Profile

Your Company’s profile on social networking sites like Facebook, Twitter, LinkedIn, Blogspot, MySpace, etc. will help you connect with the key influences of the industry.You need to keep your profile current to improve its ranking from SEO point of view.

Expert opinion

You need to be an expert on the topic of discussion on social forums. If you provide expert opinion, people will approach you rather than you approaching them.

Our online PR experts will assist you to get noticed on the busiest online corporate forums.



Avoid too much publicity

Even if you have a lot to share with your audience, never adopt a shotgun blast approach. Never submit press releases daily and always keep something for the next releases. Provide the information that the reader seeks and optimize your PR for keywords to make it search engine friendly.

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