Search engine optimization (SEO) can be broadly defined as a set of techniques to be employed to enhance the search engine rankings of websites. Although it’s not a rocket science but still SEO involves fine-tuning of a websites metrics to make it search engine friendly and visible across the World Wide Web.
That’s why SEO can be termed as an amalgamation of technical fine tuning and internet marketing. Companies that offer SEO services generally will do this for your website:
Keyword Research: Identification of the commonly used search terms/ phrases as per your industry.
Content optimization : Content is the visible text of your web pages. Optimizing it would involve strategically inserting keywords to make the pages relevant for that particular term and concurrently enhancing the appeal of the page in the eyes of the readers.
Title and Meta tag optimization: Tags are in coding language and meant for the search engine spiders. They read through them to know what a particular page is all about. Optimizing them would ensure that your pages are seen as relevant for a particular term by the search engines.
Link building : In simple terms link building can be termed as networking within your own community. The more the links pointing your website higher would be your websites relevancy.
Explore More