Web Usabilty
Web Usability – Best practices and principles
Web Usability is defined as the potential of a website to return value to its users as quickly and easily as possible. It is not limited only to make your interface smart; but also encompasses improvements in design, information architecture, quality assurance and content presentation.
Improving the usability of a website directly translates into enhanced user satisfaction, increased returns on investment (ROI) and less number of customer errors.
Web usability may be quantified and measured in terms of saved time, increased productivity and ROI. Our usability consultants work in sync with designers and developers from the start to develop user centered design (UCD) of the site. By adding elements of delight (for example, shortcuts) to the user interactions, our experts provide an enjoyable experience to the users by making it easier for them to complete their tasks in minimum possible clicks.
Purpose of our usability review is to minimize user errors and increase productivity. Just like an architect for brick and mortar structure has to take care of aesthetics and structural integrity, an information architect needs to create concise navigation schemes that are possessive of descriptive information scents to provide easy accessibility to the users.
