‘Content Strategy’, these are the words, which business owners find scary. Most of the companies churn out blogs, white papers and videos that can be a good start, but it is not going to put them ahead of the game! Have you imagined why so? The simple reason is behind that majority of companies lack content strategy, dedicate individual and dedicated budget in place.
Does it sound recognizable? If a company has been creating gobs of content and only dumping it onto their social media networks or website, then that is not making best use of all that effort. In this blog I have listed three ways to obtain extra mileage out of all you publish and be noticeable in an increasingly competitive content sector.
Search, Optimize the whole thing: It is obvious your site will be optimized, but have you thought about your photos, videos and press releases?
Well, if your press release is simply going to be posted on your blog or website or on a wire service, if it is easier to locate through search engine, it will surely reach a lot more audiences. Using keywords, anchor links, hotlinks back to your site and continually researching latest SEO tools and doing all in the first 250 words of your content will be great to increase press release SEO. Always remember an optimized content can reap your more benefits.
You can use these tips to every piece of content you create.
Rethink the Newsletter: Well newsletter is still innovative. The only thing that has been changed about newsletter is the way people use it. Instead of thinking yet another way to fill out more content, you may think of a newsletter as an innovative weapon that will boost exposure to your presented content.
If you think you don’t have enough time to create an original newsletter, then you can send out a newsletter full of already published blog posts and content. This will be good for those people who enjoy reading your blog posts.
It is not mandatory that everyone will engage with your content in the same way. Newsletters can constantly deliver your finely produced content on a platter to your loyal consumers.
Set Content Goals & Take an Approach to reach them: If you don’t have an idea about how far you are trying to make your content go, then there is no way to know if it is going further or not. Whether you set objectives by number of leads, views or website visits, your content objectives should matchup with your business objectives.
A business-aligned communication strategy linking back to business objectives is vital to reach out potential clients. It should be organized like your business goals. You can maximize the reach of your content by optimizing everything your cerate for search engines.
By executing your strategy in a goal-oriented way, you will make sure that a majority of people will read go through your content and connect with your company as a result.