Have gone tired of Penguin 2.0 related posts? Each algorithm update from Google is followed by weeks & weeks of posts concentrating on the details of the particular change. Which site got hit the worst? What were similarities, the differences? Everything seems creating a serious as well as pressing matter for all SEO professionals out there to reflect on.
Though this seems bothersome, but it gives us something to tot up the passage of time as well as the maturation of our industry. Well, if we focus on the factors of a major drop in ranking then these common links come about as intruders-
• Comment spam.
• Article marketing sites.
• Links from dangerous sites.
• Guest posts on questionable sites.
• Paid text links using exact match anchor text.
Fundamentally all such factors listed above have been discussed by SEO professionals for at least 6 years at this point. It took such a long period for the message to set foot in and Google to take an actual swing at penalizing such behaviors. It is in fact more remarkable how long it has taken to penalize the greatest intruders of SEO signals that the reality that they were punished at all.
Magic Bullets for SEO are Nothing New:
It can be very easy to be habituated of using what we know works as we have ROI goals, deadlines as well as procedure already in place. These magic bullet methods work & work well. This has been the case all through the storied history of search engine optimization. Keep in mind:
• Cloaking.
• Keyword stuffing.
• Page Rank sculpting.
• Exact match domain names.
• Shareable widgets with embedded links.
Undoubtedly these methodologies worked; the actual question was ‘for how long?’ As Google grows up as a search engine, the above said magic bullets are becoming rarer & rarer.
What’s about your Magic Bullets?
At times a magic bullet isn’t as clear as link baiting for a huge number of links. It can be as plain as getting a set procedure for link acquisition. What methodology have you been depending on for years? Do you always obtain links from the same location? Depend exclusively on social? Do you optimize for the same keyword set that you created years ago or you just depend on desktop search?
Depending on any one methodology of factor surrounded by search engine may be fine in short term, however in the long term it will surely fail.
Be Enterprise Minded & Reap its Benefits:
Out of many unexpected benefits while working in enterprise SEO is that most of these magic bullets are totally unthinkable. Put moving the company fast enough in order to correct for the final algorithm fix about these methodologies out of your mind as it is challenging enough to do so on such a big way to even take benefit of them in first place.
Almost all SEO professionals should consider like enterprise as the most excellent enterprises always need to plan out with long-term investment in mind. Not only that, but enterprises get most for their effectiveness in cross department projects like SEO working with the public relation, social team, PPC & offline media buys.
I know all enterprise businesses cannot manage all of this. One of the biggest challenges of companies of this size is simple coordination & communication between groups.
The best aspect of a variegated cross-media approach is that it makes businesses decently Penguin-proof. When you are getting references as well as links from a range of sources all connected to your other marketing networks, while building meaningful & engaging content, which goes beyond just good search engine optimization. It is also considered a good marketing!