As per the experts’ opinion and recent SEO industry survey, most of the people as well as organizations involved in SEO (Search Engine Optimization) use SEO tools to do variety of things in order to improve the status of their online appearance. Be it a checking ranking status, link profile analysis, monitoring visitors’ behavior etc. Given Jobs are indeed mandatory to be a better SEO and to bring the sites on top of SERPs for a long time.
If you will slip to make a search finding better SEO tools than thousands of results will be served for you but how much they are beneficial for you is seriously a matter of concern- and, of course, not every tool going to accomplish your needs. Here after making plentiful research, consulting various SEOs, reading experts review and taking the suggestion of Google itself we have come up with some 5 free SEO tools that have been very popular throughout the year (2012) & widely preferred by experts.
Google’s Keyword Tool : This is somewhat you need at the very beginning of your website. As you need to learn about the competition of keywords and phrases, this tool will help you learn more about the competitive keywords for your website. Using this tool, you’ll come to know that what variations to users make while they find a service related to your business. You can select a proper keyword with the help of this tool. The tool is offered by Google for free and can easily be used online.
Google Analytics: This tool works to generate detailed statistics about the visitors to a website. It can help to track the visitors from all referrers including PPC (Pay per Click) networks, search engines, display advertising, email-marketing etc. It also helps to collect the query term of visitors that can enable you to understand the majority of exact search terms of visitors.
Viewing this you can set your keywords accordingly and can draw plentiful potential visitors. Beside it offers some of the other piece of information about your website such as- Bounce rate, new visits, exit pages, landing pages etc. this is one of the most widely used tool.
Google Trends : Another free tool offered by Google is based on search. With the help of this tool, you can easily figure out the frequency of a particular search term relative to the total search-volume in various countries of the world as well as in various languages. You can select region and years according to your needs while searching for your results.
Google Webmaster Tool : This tool service is absolutely free offered by Google for webmasters. It enables webmasters to check out website’s indexing status and optimize visibility. In the mean time, webmasters can also check the “Search Queries” led to your site and to find out latest keywords.
Moreover, it also let you know the “links to your website” that allows you know who links the most, how your data is linked and your most linked content. This is one of the proving tools for your website. So don’t forget to check this tool before doing SEO for your website.
Google Insights : Unlike Google Trends, Google insights Works to serve insights into the search terms searchers are entering in to the Google search engines. It endows a visual depiction of regional interest on a country’s map. Since it also displays rising searches as well as top searches it can help you with keyword research and you can target better positive keywords on your website.
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