Often companies heading towards online sphere have one question in common that they will like to be answered in the course of marketing their business. This common question is “How to create a content marketing strategy, which actually stands out?”
Well, this question may take several thousand words to get answered, and you will have to make your own strategy. After all, it’s up to you.
In order to devise a strategy like that, go through below mentioned methods. Each of the methods will progress from simple to more specific at every step, so as to provide an outline for you to work from.
The foremost step is to get your head right, that means kick start with the correct standpoint to be successful with the online content as an effective marketing tool.
Generally, you’ve to start with the outcome, which you want to achieve in mind. This is the point, where most of the content marketing strategy collapses, mostly when there is no executable plan in place at all.
Well, the key to this problem is agile content marketing. Why so? It is simply because no matter how erroneous or off beam you get it at first place, it can always be made right if you follow this general philosophy.
The word ‘agile’ applied in content marketing comes from the sphere of software development, which is footed on iterative & incremental development. It means, with lean manufacturing, you begin with something simple, comprehend that it calls for improvement, & immediately make those improvements hinged on feedback.
In the course of this sort of marketing, you’re not starting your campaign with a minimum practical product, but you are trying to build a minimum viable customer base using the same lean philosophy of iterative & incremental development, so that you know how to extend the audience further & understand their viewpoint and longing for product, which they want to buy.
Taking Example from Stand-Up Comedians’ Content Development:
You can understand the agile development in content marketing by reviewing the way stand-up comedians create, test, & refine their acts.
Conflicting to eminent belief, it is not some secluded act of creative genius, but it is a procedure of iterative & incremental joke creation.
First of all, a comedian creates material. The jokes created by a comedian are based on what the humorist thinks is funny depended on a knowledgeable guess of what might be funny to the listeners. Every comedian knows this act needs improvement and testing, that’s why they act the initial jokes in front of a live audience by heading towards small comedy clubs.
Based on the response from the audience, the comedian performs improvements, addition, cuts or writing of new jokes and repeats the same.
Though the act sounds simple, but it is not easy as you got to have the courage to just display it and then objectively and gradually acclimatize.
Tips to Create Content Far off from Joke:
Likewise, agile content marketing is based on 3-step procedure:
• Begin with a well-informed guess for a content approach
• Release the content
• Optimize regularly based on feedback
It is that exceptional approach that stimulates disciplined execution & continuous innovation at the same time. This innovative methodology is made doable in four distinct steps:
Research: It is the initial phase, where you have to make your own lucky guess (not just lucky but educated). These guesses can be obtained mainly from general market research into who you’re putting effort to reach, what there are lately buying or investing money in, how to solve their problems and satisfy their needs, and how it relates to a common category of products or services they are looking for or buying.
Release: Research is undoubtedly, crucial, however at some stages you have to settle on the overall status of your site, & start putting content out. There is no requirement to head to a theatre or stadium sized viewers, but a small customer base like small comedy club. Even approaching a small audience, you have to work to get your content viewed as well as shared enough to create meaningful feedback and response.
Optimize: The initial three steps are recurring. They are repeated continuously for the life of a project for example, the production of a TV series. Though in the course of content marketing you may make mistakes, but you may perform pivots too. You will also explore the content, which is primarily crucial to your site, which you can organize and optimize as regular workhorse for the content marketing efforts.
Connect: Well, in this scenario, connection means relationships, networks and alliances you made in order to broaden your content & grow your audience at an increased pace. To get our content the maximum buzz and exposure it needs, you must work constantly on guest blogging, content promotion partnership and the growth of social networks.