At present, every business whether small or large should have a website. If you don’t own a site, check out our post regarding some remarkable tips that each small business site requires. Once your site becomes live, ensure you have a right way to measure as well as track how your customers are interacting on your site.
As your business blooms, so does the number of visitors of your site. Web analytics services can give you much needed insights in how you can enhance your business. For small website owners here I have mentioned 5 useful tips that they can discover from their web analytics.
• Installation: The first and foremost step is to install web analytics tracking on the site. You can leverage dozens of great free web analytics tools. However, for a newbie to analytics, installing Google Analytics is the most accepted way to start off. Google Analytics tool is free of charge, regularly updates, and there reside enough useful online resources to get you started instantly.
• Understand the Language: One you get familiar with the terminology, analytics become easier to comprehend. For instance, Page Views, Unique Visitors, Visits and Visitors all mean something different. Likewise, when you execute the filtering process regarding web traffic by segments, metrics and dimensions, the data may become confusing. So, make yourself familiar with terms and escape any confusing situation.
• Create Custom Tracking Variables: Well, it’s typically not enough to count on the fundamental predefined metrics, which come preloaded with your analytics solutions. Every business or company is different that is why strong web analytics tools facilitate people to create custom tracking. For instance, Google Analytics helps you to tag any online campaign you are operating with various dimensions. By just custom tagging your campaign URLs, you can observe how well your newsletter, ad banner or link campaigns are running.
• Tracking: A good web analytic tool is one that contains option for you to organize automatic reports to your inbox, export to spreadsheet and so on. As you make any improvements & changes to your site you will like to interpret the transformations in analytics for reference. Web analytics services is all about comprehending why spikes & dips take place so, you can make right adjustments.
• Reacting: Good data take some time to gather & there might be fluctuations on a daily basis. When you observe rise and fall in your data, take some time to comprehend why prior to making any drastic change. Improvement & results out of your campaign may not really come in your analytics until a few more weeks after. Once you come across the dynamics of your data, you can react and improve the quality of your content.