Wherever you search these days, you will stumble upon thousands of advices and tips emphasizing how to be successful with social media. Most of that suggestion is implemented & true and just as worthy today as it was earlier. But, it is a fact that everything changes with the passage of time. It means some of those tips are in need of retirement. Not every thumb rule that implemented at the beginning of social networking is still going to be applicable today as you work to promote your business online.
A lot of conflicting advice will pop up whenever you search for methods to build up a powerful social media presence. Well, the important aspect is to weed through all those advices to find the top practices that outfit your strategy well. Here I have mentioned a few tips that have been considered as best practices for long but these days they need to be thrust aside.
• Traditional Advertising: I know you have possibly read somewhere that traditional advertising is no more in use these days or dead. Well, this is not the case. The problem with traditional advertising is that no matter how much you invest in it, it is not going to build your brand identity or win you loyalty of customers. But, it might be useful to spread brand awareness and from where you can escalate your business.
• Posting Everyday: This rule is applicable based on your audience’s interests and expectations. If they show interest and interact with your posts every day, then keeping a stable stream of updates from everyday can be good for your business. However, if you see higher engagement during particular days & times of the week, limit your posts to those timings. The important factor is, when you post something; ensure it is valuable and meaningful to get your audience talking.
• Never Post on autopilot: You can find many people who will nod their head in agreeable sign against the idea of arranging automated posts for social media. In some cases you can follow this rule, but do not make it habit to send automated messages to new follower. Also not tweet consistently if something is posted to an RSS feed. It can be tricky to commit for frequent posting. Create quality content & the combine it with technology to post it on predetermined schedule that go well with your brand.
• Don’t Pamper Audiences Frequently for Call to Action: We always observe, most of the Facebook updates end in the same way- Share this Post, Like this Post or Buy this Product. If you use it in small doses then they can be effective, but if you end every single post with same request, believe me you are going to have a negative impact on your viewers. You can’t compel or force them to take an action against your post.
• Only Post at “Best” Time: Every social media expert follows their own equation for the absolute best time to post content on their social media networks to have most engagement. It works really well if you hit your target audiences the time when they are most active.
Now, you can find out which advice is applicable for you and work accordingly to boost up your social media presence.
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