Besieged with data, many organizations are cutting through the clamor by seeking web analytics services that enable them to do a better task of viewing & acting upon multichannel relationships. Every individual visitor of your site brings a particular set of data that has to be collected, measured, analyzed and at last reported. If you don’t have any idea about what you are looking at, it can feel like being overwhelmed. But worry not; I’m going to mention a few tools out of many that can turn all the gathered information into a clear report that provides you with much needed insight into your unique web-visitor. When you are equipped with this knowledge, you get to notice how efficient your site is and what changes you have to undertake to make it even better.
Here the tools go:
Google Analytics:Well, this tool doesn’t need any introduction, though I’m explaining a little bit. It is one of the most excellent tolls that any you can use to track & analyze data concerning to Web traffic. You may see what set of keywords are bringing the most unique visitors to your website & what features of your designs are putting them off. This tool will create a report for your site that includes data about visitors, goals, traffic sources, content & e-commerce. The negative aspect of Google Analytics is that it may take time to update.
Woopra: It is another tool that provides real-time analytics tracking, on the other hand Google Analytics takes hours to update. It is actually a desktop application that gives you live visitors stats along with their location, what pages they are on, where they first landed on your page etc. in fact, you also get ability to chat with your visitors. For an e-commerce site this can be a great feature. This analytics tool has limited freebies and many paid options.
Spring Metrics: It has taken the analytics tool & contributed to make it simpler. To get the answer of your queries, you don’t require being a professional data-miner. You obtain real time conversion analytics, keyword analytics, top converting sources, email performance reports, landing page analytics with simple point-&-click configuration. Unlike Google analytics, this tool tacks visitors’ path via your site right from the time they landed to the time they left. You need to get a subscription based plan to use this tool.
Mint: It is a self-hosted analytics tool and comes with a fixed price per website. You leverage real-time stats which cannot be obtained with Google Analytics. You can track visitors’ info and their location and the pages they are navigating. Papermill, a part of this tool helps you adjust it for more compatibility with lots of fee add-ons.
Clicky: It also provides a free service if you have just one site & a Pro account for a monthly subscription. With the help of this tool you get real-time analytics together with Spy View that permits you watch what the recent visitors are doing on your website. The dashboard of this tool is simple to use & displays all the info you want to see. Even there is a mobile version of this tool available that lets you check your stats on the go.
Chartbeat: It lets you get most of your data with instant info. The tool keeps constant watch on your site’s visitors and gathers the information regarding their activities on the page. It gives you the data to make the adjustment vital to your content or design.
Apart from these analytics tools, there are Kissmetrics, User Testing, Crazy Egg and Mouseflow that you can use to get solid analytics services.