Facebook’s latest facelift in terms of News Feed is about to land on your virtual doorstep. This recent reformation is a significant one for marketers to be familiar with, and should trigger the content they are bringing in an engaging Facebook content plan.
At present, about 50% content of News Feed is visual, so with this fact in mind, the most recent changes are mainly to the News Feed interface & functionality. The images will be brighter and bigger, with more visible features than ever. It means we all are going to enjoy a superior & friendlier user experience across PC, tablet & mobile. The latest News Feed will work like a personalized newspaper. Continue reading to find out why the new updates matter to your business.
Rich (Visual) Stories or Highlights: This update represents that visual content for example videos, images, news articles, events, maps will be presented more importantly. These rich stories will appear bigger, brighter as well as more tempting to click on.
News Feed Filters: It will provide you with more control over the topics of stories that appear in your News Feed. The filter feature will allow you to switch between various feeds of info by topics. About 30% of News Feed content at present is from pages instead of friends.
The recent update in Facebook’s News Feed allows people to include content not only from their friends, but also from the public figures and pages that they like. People are also given the facility to segregate these special types of content into special streams.
The News Feed filters include All Friends, Music, Photos and Following.
What do these updates mean for your business?
Video Content: Video specific content goes viral easily and in Facebook’s latest News Feed it is less likely to be overlooked. As being an entrepreneur you can get your message out there in a more engaging format if you include a useful, informative or funny video content. This approach will probably set your brand apart from the other brands.
Ensure you post high-quality visually rich content: Rich media content in users’ news feeds means that text-only content will be fag out. It is of utmost significance that the rich media content that you are going to post is high quality, just because its improved eminence will have even more engaging power over audiences’ idea about your brand.
If the content you are posting isn’t compelling enough to engage the users, then the content will be automatically transferred to the ‘Following’ News Feed.
I personally like brand pages on my FB profile, but as it appears today, I never scroll my pages feed. If it isn’t showing up in my News Feed, then obviously I never see it. So high-quality content is must to post to drive the attention of the users.