What to Expect From an Internet Marketing Company: SEO, Social Media Optimization and More

Just type SEO Services in Google or any other search engine and hit enter to see how many SEO related companies are there all over the world. The results returned by any search engine would be in millions. So, if they all are SEO companies offering you “THE BEST SEO SERVICES” how come only a few are on the top few pages of SERPS. SERPS is a SEO term meaning “Search Engine Result Pages”.

Also, with so many SEO consultancies all over the Internet, how do you go ahead to select one of the best Internet Marketing Company for your product and/or service? Most companies listed in the SERPS when you run a search on “SEO Consultancy” are small companies with limited knowledge and limited resources. You would not want your campaign to be handled by a company that can hardly support itself because such a company can shut down any day, leaving you midway to success.

Here is how to check and zero in on a good Internet Marketing Company:

1. Check out what the term Internet marketing means for the company. Most will reply saying SEO and only SEO. Okay fine. Ask them what SEO means to them. A large section would say “optimizing your web site”. Avoid all of these as the term SEO means a lot more.

a. Redesigning or working on the landing page of your product website. If you have more than one product, design of each product would be taken into consideration.

b. Offering SEO Consultancy so as to achieve above while checking out other parts of your website to make sure every visitor is turned into a prospect (by obtaining details such as email ID etc).

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2. Irrespective of whether is a new or old website, optimizing it for SERPs. This should be decent so that the visitors don’t feel duped. In other words, their SEO services should help only those visitors who are looking for products that are similar to yours.

3. They should also be offering Social Media Optimization. This means they should have direct or indirect influence on Twitter, Facebook, Google plus and other social media centers. They would then use that presence for social media marketing of your product without compromising on your prestige.



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