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Way to Punjab Case Studies

Way to Punjab offers travel solutions for the visitors to Punjab from Delhi’s IGI Airport. The tour operator realized the need for online visibility to match up with its effective offline presence and approached iSearch Solution to get assistance on this issue. Lack of online visibility and the need for brand awareness among the travelers brought the client to us. We were assigned the whole project by the client right from the development of architecture and wireframe for the website to its launch and aggressive online marketing campaigns.

We started from the scratch with the following set of objectives:
Objectives
  • To design and develop a user friendly website for Way to Punjab
  • To enrich the web pages with quality content
  • To host the website
  • To promote the website over the internet
  • To get first page results for the website in organic search
  • To enhance the brand visibility of the site in cyber world including social media
  • To enhance the ROI of the tour operator


The challenges
  • The website needed lots of quality links
  • The management wanted higher ranking for the site for several long tail keywords
  • The site needed to be visible to the customers on first page of Google search results




Our solutions iSearch Solution Team took a holistic approach to enhance the overall visibility of Way to Punjab over the internet. We carried out the following task for the client:
  • Designed and developed the website in record time as per the specifications of the client
  • Created a secure payment gateway on the site for the convenience of the customers
  • Promoted the website on social media platforms including Twitter and You Tube
  • Optimized the content and built themed quality back links
  • Developed SEO friendly site with easy navigation features for the end user
  • Created Facebook page for the site
  • Created a user friendly tour and car booking page for the convenience of customers
  • Enriched the website with quality content and listed Travel Guides for various cities of Punjab
  • Carried out on-page and off-page promotion of the website
  • Developed Travel Kit with features like currency converter, telephone codes and Indian embassy lists
  • Employed effective SEO, SEM, SMO and SMM techniques to enhance online brand visibility
  • Optimized the internal links, site titles and meta description for top results in Google
  • Achieved first page rankings for the site
  • Identified negative ranking factors through our serious SEO investigation and repositioned the website on first page search results of Google
Results Results Our experts used latest tools and innovative methodologies and were able to achieve the following for the client :
  • Increased CTR on destination pages
  • Organic traffic increased from to during the period to
  • Increased organic search page rankings for the site.
  • Site ranked on first page of Google on several competitive keywords searches
  • Within two months, the site started ranking for several relevant keywords
  • Increased ROI for the client
  • The site continues to gain new visitors and repeat visits

Our webmasters, content writers, designers, developers, marketers and link building experts worked in perfect sync to deliver measureable returns on investment, higher traffic and first page rankings for the client, exceeding the expectations at times.



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Customer Testimonials

SEO consultants at iSearch Solution are knowledgeable people and most importantly their website optimization techniques get results.

iSearch Solution webmasters worked exclusively on the SEO strategies for our site, and were able to secure top rankings for our site on some highly competitive keywords within reasonable time period.

Mr. Mohan Thakur
Founder - INBvacations.com

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